The Marketing Playbook

Your details

Tell us about your team.

Start with the people and the idea behind your brand.

Your Details

01Your Name

02Email Address

03Contact Number

04Team Name

05Team Members

06Your Product or Business Idea

Part A

What Makes You Different?

Give people a reason to choose your brand.

1. Tell Us About Your Idea

01What are you creating?

02Who would actually want to buy it?

Think about the kind of person who would love your product.

03What problem does it solve, or what does it make easier or better?

2. Why Should People Choose You?

01What other brands or products could people choose instead?

02What makes your idea different or better?

If your brand were a person, what three words would describe it?

01Word 1

02Word 2

03Word 3

3. Complete Your Brand's Intro

01Our product is for

02It helps them

03People should choose us because

Your brand intro

Our product is for your audience. It helps them reach an outcome. People should choose us because of our difference.

Part B

Where's Your Audience?

Pick your platforms and find your vibe.

1. Where Will You Show Up?

Choose up to two platforms where your customers spend their time.

Our main platform

Why would our target customers be there?

3. What Would You Post?

Think of three things your audience might actually want to watch, read, or share.

01Post idea 1

02Post idea 2

03Post idea 3

Part C

Make People Stop Scrolling.

Create content that gets attention.

1. Pick Your Content Style

What kind of post would work best for your brand?

Pick a content style

Our choice: Not selected yet

2. Build Your Post

01What's happening in your post?

Describe your idea in a few sentences.

02Why would someone stop to watch or read it?

03What should people feel, learn, or take away from it?

3. Write Your Hook

Your hook is the first thing people see or hear. It should make them curious enough to keep watching.

Try starting with

“POV: You finally found…”
“Things nobody tells you about…”
“We tried this so you don't have to.”
“Here's why everyone's sleeping on…”

Your hook

4. Give Your Post a Purpose

Think about the hook, the good stuff and the action you want to inspire.

THE HOOK — What grabs attention?

THE GOOD STUFF — What makes it worth watching?

Part D

Pitch Your Idea.

You've got 60 seconds. Make them count.

Your 60-second pitch

Imagine you're introducing your brand to someone who has never heard of it. Use these prompts to put your pitch together.

011. THE IDEA — What are you selling or creating?

022. THE PEOPLE — Who is it for, and what do they need?

033. THE DIFFERENCE — Why should they choose you?

044. THE PLATFORM — Where will you reach them?

055. THE POST — What would you post, and what is your hook?

066. THE ACTION — What do you want people to do next?

One Last Thing

Make it memorable.

Imagine someone sees just ONE post from your brand.

Your final reflection

01What would make them remember you?

Final step

Review Your Playbook.

Check the answers with your team before sending them to TSA Media.

Your detailsStart

Your Name: Not answered
Email Address: Not answered
Contact Number: Not answered
Team Name: Not answered
Team Members: Not answered
Your Product or Business Idea: Not answered

Part A — DifferentiationA

What are you creating?: Not answered
Who would actually want to buy it?: Not answered
What problem does it solve, or what does it make easier or better?: Not answered
What other brands or products could people choose instead?: Not answered
What makes your idea different or better?: Not answered
Our product is for: Not answered
It helps them: Not answered
People should choose us because: Not answered
Brand personality — word 1: Not answered
Brand personality — word 2: Not answered
Brand personality — word 3: Not answered

Part B — AudienceB

Chosen platforms: Not answered
Our main platform: Not answered
Why would target customers be there?: Not answered
Funny (1) / Serious (5): Not answered
Bold (1) / Calm (5): Not answered
Casual (1) / Formal (5): Not answered
Post idea 1: Not answered
Post idea 2: Not answered
Post idea 3: Not answered

Part C — ContentC

Content style: Not answered
What's happening in your post?: Not answered
Why would someone stop to watch or read it?: Not answered
What should people feel, learn, or take away from it?: Not answered
Your hook: Not answered
THE HOOK — What grabs attention?: Not answered
THE GOOD STUFF — What makes it worth watching?: Not answered
THE NEXT STEP: Not answered

Part D — PitchD

1. THE IDEA — What are you selling or creating?: Not answered
2. THE PEOPLE — Who is it for, and what do they need?: Not answered
3. THE DIFFERENCE — Why should they choose you?: Not answered
4. THE PLATFORM — Where will you reach them?: Not answered
5. THE POST — What would you post, and what is your hook?: Not answered
6. THE ACTION — What do you want people to do next?: Not answered

One Last ThingEnd

What would make someone remember your brand?: Not answered

Ready to submit?

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Make your brand unforgettable.

Tell us about your team.

Your Details

What Makes You Different?

1. Tell Us About Your Idea

2. Why Should People Choose You?

If your brand were a person, what three words would describe it?

3. Complete Your Brand's Intro

Where's Your Audience?

1. Where Will You Show Up?

2. Find Your Brand's Vibe

3. What Would You Post?

Make People Stop Scrolling.

1. Pick Your Content Style

2. Build Your Post

3. Write Your Hook

4. Give Your Post a Purpose

Pitch Your Idea.

Your 60-second pitch

Make it memorable.

Your final reflection

Review Your Playbook.

Ready to submit?

THE MARKETING PLAYBOOK

Make your brand unforgettable.

Tell us about your team.

Your Details

What Makes You Different?

1. Tell Us About Your Idea

2. Why Should People Choose You?

If your brand were a person, what three words would describe it?

3. Complete Your Brand's Intro

Where's Your Audience?

1. Where Will You Show Up?

2. Find Your Brand's Vibe

3. What Would You Post?

Make People Stop Scrolling.

1. Pick Your Content Style

2. Build Your Post

3. Write Your Hook

4. Give Your Post a Purpose

Pitch Your Idea.

Your 60-second pitch

Make it memorable.

Your final reflection

Review Your Playbook.

Ready to submit?