The Startup Communication

Every company has two versions: the company that exists, and the company people believe exists.

Companies communicate hundreds of things. Markets remember very few.

Every interaction teaches people something about your company. Rate how well each touchpoint reinforces how you want the company to be understood.

Every stakeholder needs something different, but every stakeholder should still understand the same company. Focus on the two or three groups most important to your next stage.

Different touchpoints can communicate different information. Together, they should still feel like the same company.

Communication Capital is the trust, recognition and credibility accumulated through repeated, coherent and credible signals.

Before confirming an important communication decision, test it against the following criteria.

Based on what this Blueprint revealed, identify the three communication priorities that should receive attention during the next 90 days.

Bring the Blueprint together in one clear outcome you can recognise and measure.

Open each section to check your answers. You can return to any section before submitting.